It's time to stop the tech and social media overwhelm and finally bridge the gap between your offline expertise and your online potential.
You’re overwhelmed with all the technology needed to build a thriving business and you can’t get your head around social media.
You’ve been saying forever that you need a decent online presence, but you haven’t had the time to figure out how all the moving parts fit together.
Building a brand that reflects your true identity so you stand out in a way that feels natural and authentic. So much so your potential clients can’t wait to work with you.
Your online space is like your home and you want to invite potential clients in without feeling embarrassed. You’ll leave this programme with a polished website, designed to convert that showcases your expertise with ease and confidence.
Social media doesn’t have to be a chore, with ‘done for you’ templates and natural content creation strategies, sharing your message will be enjoyable and effective. You’ll be able to build real connections with your audience knowing your brand’s voice is clear and consistent.
Growth doesn’t happen by accident; it requires a clear, actionable plan. Imagine having a go-to strategy that not only increases your reach but also gives you more time to focus on the core of your business. It’s the perfect set-up
“I contacted Heather when I was frustrated and overwhelmed. My business wasn’t working how I wanted it to and I hated it. After a chat with Heather she made me work out how I wanted my business to be. Came up with a plan, helped me work on my branding, and other key points. Was so lovely and knowledgeable. Now I have a website I love and it’s already bringing in enquiries thank you so much Heather really appreciate everything ❤️❤️” - LG
Confidence by Design is specifically crafted for service providers who excel at what they do but struggle to translate that excellence online.
I don't just give you templates – I help you build lasting confidence in your online presence.
Meet Lisa, an online business, strategy and mindset coach who wanted to finish her website and needed help mapping out her offers.
With the assistance of Confidence by Design, Lisa walked away with new branding that she loves. She's created her offers, streamlined her content and regained her confidence in what her business was about. The end result is an incredible looking website that is slick and gorgeous and really demonstrates the essence of what her business is. Together we also created 2 lead magnets and Lisa has a third one that she is working on herself.
She now has the confidence to promote her business knowing she has everything in place to do so.
If you’ve built a successful career in the corporate world but you’re unfulfilled and desperate to ditch your 9-5
You’ve had a passion project rumbling around in your head for years and you are ready to make this a successful career so you can say good-bye to burn out and your corporate job. (Maybe even that toxic manager that’s driving you crazy.)
This is our first step, we will cover your personal and brand values, look at your voice and positioning. Create a visual identity that captures your essence and put it all together so that you can stand out authentically in your market.
We will start with a business audit, look at what you want to concentrate on. We will then craft your offers and lead magnets, review all your media and put together your custom website that converts visitors into clients. You will be able to showcase your expertise with confidence
This is where we get you comfortable with showing up on social media, including some done-for-you social media templates. We will craft content creation strategies that feel natural for you and your business. We will also look at how you can build genuine connections with your audience & attract dream clients into your world.
Once we map out a lead magnet, you will get a branded lead magnet template.. We'll refine your offers for premium positioning and plan out your content saving you time and energy.
The first couple of weeks we review your business strategy, your brand values and your brand voice. We will also have the opportunity to review your current branding book and create a new one or give it a refresh. We will also work out your zone of genius and start to map out your offers if you haven't nailed them down already.
At this point we will start to look at your Offers and what you want to promote and have on your website. We will also review the look and feel of your website and start planning it's build. If you have an existing website it's at this point we will be doing a full audit of your website and looking at where we can redesign it and tweak it to match your new strategy.
This is where we review and edit your copy and finalise your website design and structure so we can add the copy that you've created to fit in with your strategy. The main build of the website will happen during this month. If you have your own website you will be in charge of the changes and redesign with my guidance. I'll be on hand to help and support and even add in a little coding if it's required.
I will put you through my content creation process where we will come up with almost a years worth of content ideas. At this point we will look at what social media platforms you are currently using and start a process of content creation planning that won't take you hours every week.
We'll do a little Canva masterclass where I will show you how to use the templates I've created for you. We will also begin the process of creating your freebie, and some templates. We will also look at your nurture email sequence and your newsletter integration into your website.
This is launch month and visibility planning. When you make changes it's imperative you make a LOT of noise so we will work together to be loud and launch your brand new website and socials in style.
An extra fully branded social media links page, part of your website so you can finally get rid of your messy LinkTree.
Building an online business can be hard without the right mindset. These weekly journal prompts will help guide you through the process.
We all know ranking on Google can really help you get found by your ideal client so we will do an additional training session on blogging for your industry and I’ll help you find what people are searching for so they can find you too!
I was ashamed disheartened and about to give up whereas now I’m proud of my website and already getting orders and enquiries from it
Can’t recommend Heather enough she goes above and beyond.
Working with Heather was a godsend for me. She us full of great nuggets of information and proactive suggestions. Her calm nature was also greatly appreciated in the more frustrating moments that tech can sometimes generate. Heather has identified a great gap in the market to coach people on developing their own support tech support systems for their businesses. Her mentoring is brilliant.
It won't and I will be holding your hand all the way through the process. I'll even film extra training videos for you wherever you need them.
Yes I do, We can discuss it on our initial call and push back your start date to accommodate. The important thing is to start so that in 6 months time your business could look like it's been going for years.
This is so common and why we will look at your business as it stands today. We're going to recap your values and strategy so that it is inline with where you are and more importantly where you want to go.
Absolutely, that’s why we do this over 6 months to give you that time you need. This programme is aimed for entrepreneurs who need to do it alongside their other commitments be it work or family.
—Your tech just isn't teching
—You've spent hours watching tutorials
—You're not sure about your offers
—You don't know the first thing about SEO
—You've tried and failed to build your website for a year
—Your spend far too much time on Canva and end up hating it
—You don't know what to post on Social Media to market your business
—You are not interested in improving your online business
—You love your website and branding and you're confident selling your offers
—You love tech and getting nitty gritty in the back end of your business
—You love creating social media posts and have a strong content strategy and content calendar
—You don't want an online presence and are completely happy marketing your business in person
—You are looking to hand off the entire process to someone else and pick it up when it's ready
—You are unwilling to invest the time or effort required to learn and implement everything you will learn on this programme
— Confidently send clients to your website and sell your offers every day
— Attract your ideal client on repeat
— Break the cycle of dipping in and out of social media and create valuable content based on your offers